Haiti 2020 Scholarship Fund’s marketing is a strategic program designed to raise awareness among sponsors, contributors, and students regarding the services offered by Haiti 2020 Scholarship Fund and how valuable it could be to the students and the progress of Haiti. H2020SF seeks to secure funds, human resources, and technology equipments through fundraisers, mass emails, bookmarks, brochures, face to face solicitations, etc. Our fundraisers are tailored to attract two types of donors.
Sponsors
Sponsors are individuals or corporations who commit pay the full yearly tuition. Sponsors are informed of the progress of scholars throughout the scholarship-year.
Contributors
Contributors give as little as $1 at any time throughout the year. They also give school supplies, laptops, uniforms, software, or advice. They do not play an active role in the academic future of the scholars.
The marketing effort will utilize both advertisements and a word of mouth campaign to accomplish their goals. The advertisements run in radio and are placed in several local magazines whose readership and listeners are mostly students, school directors, and parents. Our marketing strategy involves also the development of a website so to broadcast information about Haiti 2020 Scholarship Fund.
Website
Haiti 2020 Scholarship Fund has develop www.haiti2020.org as a way to disseminate information to students, sponsors, contributors, school directors, parents, tutors, and the public. The website is a very cost effective means for broadcasting information because it allows members and visitors to browse the material at their own leisure at whatever time is convenient for them. It also allows them to answer their questions without much help from Haiti 2020 Scholarship Fund staff. .
Website Marketing Strategy
Haiti 2020 Scholarship Fund is well aware of the fact that just because a company has a website does not mean that is any value since nobody might be visiting it. With this in mind, Haiti 2020 Scholarship Fund will work hard to increase traffic on the site. All of the printed material that Haiti 2020 Scholarship Fund uses will make reference to the site and encourage visitors. Haiti 2020 Scholarship Fund will also be diligent in website submission. This is extremely important so that if a student is looking for these types of services but is not familiar with Haiti 2020 Scholarship Fund specifically, they will still be hooked up with Haiti 2020 Scholarship Fund.
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